Workshop: Marketing & PR Strategies for the Energy Storage Industry

Room: Room 603
Date: Tuesday, April 18, 2017
Time: 1:00PM - 3:00PM MDT

Distributing to a Wider Network and Transmitting your Company's Message: Marketing & PR Strategies for the Energy Storage Industry 

As the energy storage industry grows, a great marketing and public relations strategy will play a key role in determining a company’s success. Companies that can better communicate the value of their products and services, build upon their successes, and enter new markets effectively will accelerate in this emerging industry segment.

This pre-conference workshop will provide hands-on tools to help your company brand or rebrand itself, develop a killer marketing and public relations campaign, and create and place content in the appropriate places.

This workshop will be led by the team from Mercom Capital Group

Key Takeaways:

  • Learn how to develop core value proposition messaging and strategies
  • Help to define key differentiators and advantages in communications
  • Identify the best distribution mediums and key influencers
  • Create a mini-PR plan to implement